The process

Several personalities from a vast array of backgrounds and fields were selected by Laetitia Casta and Guila Clara Kessous, people whose fascinating creative experiences struck a chord with the two women.

Through the medium of short films, these celebrities or anonymous people from the worlds of entertainment, business or social organisations share their personal experiences.

They take tests and complete questionnaires to reveal their individual characters and give insight into their backgrounds and successes.

The answers they give are then displayed in the form of creative mood boards to illustrate the fundamental creative character of each participant.

Then Alfred Cointreau, Brand Heritage Manager for the eponymous orange liqueur, plays his part by creating a Cointreau Fizz recipe inspired by the mood board as a tribute to each person who took part.