Emerging from humble beginnings as a daughter of a Nigerian police officer and a seamstress, Betty Irabor fondly known as ‘Aunty Betty’ learned the value of hard work and developed a strong conviction and drive. Betty always had a passion for written words and excelled in English and poetry from her school days.

With only six years' industry experience Betty seized the day and her destiny by deciding to take the plunge and publish her own magazine-Genevieve. 13 years on and with her magazine blazing a trail while building her personal brand along with the Genevieve brand, Betty believes women cannot be said to be successful as long as traditional and cultural beliefs continue to hold down a huge percentage of young girls and stifling their growth and performances. “We must continue to push for the passing of the bill on Gender Equal Opportunities and obnoxious practices”. To mark the tenth anniversary of Genevieve magazine in 2013, Betty happily graced the cover with a screaming headline that says it all “The trick is to do it afraid”. Betty, being a strong believer in living a purposeful life says “the only limits are the ones set by yourself”. Her book “Morning Dew” which catalogues her journey from 2003 when the magazine started to 2016, serves as the extra tonic to break free from limitations, “see the unseen and embrace and embrace endless possibilities”.

Betty was recently featured on ‘The Entrepreneurial Edge’ on CNBC for her success as an entrepreneur and all round game changer. Additionally, she sat on the board of TOTAL NIGERIA LTD as a jury member in the STARTUPPER of the year where youths were invited to send in winning business plan ideas to qualify for a grant. She worked on that panel with notable professionals. She was also recently invited as guest speaker at the KONGA International woman of the year project where she spoke about ‘Changing Mind-Sets From Minus To Plus’.

Betty is widely acknowledged as the woman who started the conversation on Breast Cancer awareness in Nigeria using the Genevieve platform. Through her Genevieve Pink Ball foundation she began a massive advocacy programme on breast cancer. The foundation donated a Mammography machine valued at 9 Million naira to the Lagos state University Teaching hospital for early diagnosis of breast cancer. The Genevieve Pink Ball foundation still goes on today.


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