Ituen Bassey is the innovative Nigerian Designer behind the multi award-winning label ‘Ituen Basi’; including her most recent awards in 2012 & 2013, Designer of The Year Award, Africa and The Fashion Excellence Award. Ituen is a Theatre Arts graduate from the University of Ife in Nigeria. She trained under Theatre Art ‘greats’ like Wole Soyinka, Yemi Ogunbiyi, Kole Omotosho, Femi Euba and Chuck Mike. Ituen later majored in Tailoring and Clothing Technology at the London College of Fashion, UK.
In 2009, she launched her first full home based collection to critical acclaim and pioneered a new era of Ankara interpretation in Nigeria and Africa. In its 4 years the label has been featured in Vogue Italia, British Vogue, Elle (South Africa), Ebony and Pride magazine, amongst other international press. The label has shown on runways in Dakar, Milan, Paris, London, Vienna and Johannesburg (where the label was awarded Mercedes Benz Designer of the Year, 2012). In addition, Vogue Italia invited Ituen Basi to take part in Pitti (Milan) trade show under their SUPER Talents.
Ituen Bassey continues to work tirelessly to support and capacity build practitioners of the Nigerian Garment Industry through her training programmes and initiatives.